Jaded Times

Entertainment Weekly has published the first video advertisement inside a print magazine this week, proving once again that useless excess is, indeed, fashionable.  The ad, a four page thick cardboard spread with a digital viewing area consisting of tiny speakers and a cell phone sized LCD, can apparently hold up to 40 minutes of video, which is 40 more minutes than the pages that surround it.

“This is an extraordinary way to refresh how we interact with consumers,” said Pepsi-Cola’s chief marketing officer, Frank Cooper.

Extraordinary.  Indeed.

Thus far the responses seem to range from “who cares” to “really? That’s retarded”.  I personally wonder where CBS and Pepsi get off thinking it’s wise to spend that kind of money and waste the resources involved at such a critical economic and environmental time.

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