Wed 11 Oct 2006
Fire Bad, Iraq Pretty
Posted by Dave Mandell | No CommentsThe Army revealed their new slogan on Monday. In a marketing campaign equalling $1 billion over five years, the Army’s publicists came up with a slogan as simple minded and blindly caveman-esque as the people they hope to enlist. I mean seriously: $200 million for “Army Strong”. That’s $100 million per word. And they wonder why we’re pissed.